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I am Heather Lundervold - the owner, instructor, creator of Christmas Design Institute (CDI) and your mentor. I am also the owner of Elves to the Rescue ~ Professional Holiday Design & Installation, a premier decorating service and the sister company to Christmas Design Institute. 

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Over the last 25 years, I have been dedicated to providing high quality service, well trained team members and stunning holiday transformations for my clients. I take great pride in my work and provide premium service for my clientele. 

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In 2000, I bought a flower shop which I operated for over a decade and turned into a 7-figure business.  I decided to sell my flower shop to focus on Christmas Design Institute, Elves to the Rescue and designing for my clients.  I have now built Elves to the Rescue into a 7-figure business.and service over 100 clients a season. 

Throughout my career,  I have had the privilege to work alongside many other fabulous designers and professional Christmas decorators, learning the elements and principles of Christmas design. I am a graduate of AIFD flower design school, have a marketing degree from ASU, Phoenix College and worked as a Business Network International (BNI) Director for 8 years.  

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I have been featured in several media outlets such as; The Phoenix Homes Gardens Magazine, USATODAY, Front Doors publication, ELLE DECOR, Arizona Foothills Magazine, Success Profiles Radio, Images Arizona Podcast, The Prescott Times, Smartfem Media Group, Images Arizona, American Dream, Sonoran Living, KTVK 3TV, CBS 5, and 12News.  

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I travel all over the country designing for my clients and the showrooms for Kurt S. Adler. My client list includes everyone from a basic redesign to high-profile entertainers, A-List celebrities, high net worth individuals, professional athletes, upscale residential homes, commercial properties, retail spaces, resorts,restaurants, HOA’s, golf courses and everything in between.

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Some of the national brand clients I design for include FOX Broadcasting, PAYPAL, WIGWAM Resort, Matson Money, Discount Tire Corporate, Phoenix Suns just to name a few. I  focus most of my work in Scottsdale and Phoenix, Arizona - Los Angeles, California, Las Vegas, Nevada, Dallas,Texas and Bend, Oregon.  

 

In addition to my Christmas businesses and flower shop, I have started, sold, owned and operated several other successful businesses.  I currently own another business with horses which is also really fun. Being self-employed and a business owner for over 30 years has been nothing short of amazing. When it comes to running a business and Christmas design, I’ve done it all!  

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After years of working in the industry and a need to hire more designers for my team, I have learned there are limited resources to learn how to holiday decorate like a professional, become a professional holiday designer not to mention how to start a business. Christmas Design Institute is the only school that we know of that teaches the principles of design, business concepts, how to start, operate a successful holiday business and mentoring. If you are here just to learn and elevate your designing, I teach that too.  

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My expertise in design has allowed me to establish a reputation as a trusted professional for those looking to elevate their holiday decor. I am passionate about helping others, sharing my knowledge and teaching my students everything there is to know about holiday design. I have been so blessed to work with students from all over the world, watch them grow into amazing designers and give them the confidence they need to flourish in business.  

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I am so excited to be on this journey with you. I can’t wait to watch you blossom into whatever level of designer you wish to be. 

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To your success! 

~ Heather