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Holiday Pros Podcast
Master the Business of Christmas
Join Hosts Heather Lundervold and Lindsay Sutherland each week LIVE on Facebook every Thursday 10am MST as they unwrap the business of Christmas.
Also found on all podcast platforms. Apple, Spotify etc.
Subscribe, get your questions answered and Master the Business of Christmas.

Episodes
April 23rd 2026
Episode 1 - How Heather & Lindsay met - and why this podcast exists
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April 30th 2026
Episode 2 - Taking deposits now & setting up the next season - the money move most decorators miss
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May 7th 2026
Episode 3 - What if I don't have enough people to do the jobs? staffing reality check
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May 14th 2026
Episode 4 - The importance of networking year-round - building relationships before you
need them.
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May 21st 2026
Episode 5 - What makes a holiday decorator look ligit? Branding Basics
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June 4th 2026
Episode 7 - Certifications, associations & credibility markers - do they actually matter?
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June 18th 2026
Episode 9 - How to price your decorating services - The full breakdown
Recording Soon
July 2nd 2026
Episode 11 -When and how to raise your prices - and keep your clients happy
Recording Soon
May 28th 2026
Episode 6 - Building a portfolio when you're just starting out - even without paying clients
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June 11th 2026
Episode 8 - Social media for holiday decorators - what to post when
Recording Soon
June 25 2026
Episode 10 - The real cost of supplies, storage and labor - what to factor in
Recording Soon
July 9th 2026
Episode 12 - Luxury clients -vs- budget clients - which market is right for you?
Recording Soon
UPCOMING EPISODES
Episode 13 - What tools do you actually need to run a holiday decorating business?
Episode 14 - Proposals, contracts & document signing — protect yourself every time
Episode 15 - Automating your follow-up — never let a lead go cold again
Episode 16 - Job tracking & client management — running multiple installs without losing your mind
Episode 17 - When is it time to hire help? Signs you're ready to scale
Episode 18 - Where to find and vet seasonal helpers — what to look for
Episode 19 - Training your team to your standard — without babysitting every job
Episode 20 - Independent contractors vs. employees — what every decorator needs to know
Episode 21 - How do clients actually find a holiday decorator? Your marketing funnel
Episode 22 - The discovery call — how to qualify, pitch, and close in one conversation
Episode 23 - Google Business Profile, reviews & local SEO — being found before December
Episode 24 - Referrals, partnerships & warm leads — building a machine that sells for you
Episode 25 - Your pre-season checklist — what to have locked in before November 1
Episode 26 - Sourcing, ordering & storing inventory — how not to run out of product
Episode 27 - Scheduling strategy — booking jobs in the right order to protect your sanity
Episode 28 - Managing client expectations before the season — communication that prevents drama
Episode 29 - First-season survival guide — what to expect and how to stay calm
Episode 30 - When things go wrong on a job — how to handle it professionally
Episode 31 - Client communication during install week — keeping everyone happy while you hustle
Episode 32 - Up selling during the season — adding value without being pushy
Episode 33 - Add-on services that increase your average job value
Episode 34 - Commercial vs. residential jobs — which is more profitable? Real numbers
Episode 35 - Gift cards, removal services & other income streams you might be leaving behind
Episode 36 - Managing burnout — staying energized for your clients through the end
Episode 37 - Your post-season review — what to measure and why it matters
Episode 38 - Collecting testimonials, photos & reviews — doing it while it's easy
Episode 39 - Re-booking clients for next year — the conversation to have in January
Episode 40 - Financial review — did you actually make money? Reading your numbers honestly
Episode 41 - Continuing education in the holiday industry — what's available and worth it
Episode 42 - Trend forecasting — what styles are coming next season and how to get ahead
Episode 43 - Trade shows, industry events & in-person training — are they worth the investment?
Episode 44 - Expanding your design skills — ribbons, garlands, wreath-making, and beyond
Episode 45 - What does a 6-figure holiday decorating business actually look like?
Episode 46 - Teaching & mentoring others — turning your experience into a second income stream
Episode 47 - Diversifying into other holidays — Thanksgiving, New Year's, Easter, fall decor
Episode 48 - One year in — Heather & Lindsay look back on what they've learned


