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Holiday Pros Podcast

Master the Business of Christmas

Join Hosts Heather Lundervold and Lindsay Sutherland each week LIVE on Facebook every Thursday 10am MST as they unwrap the business of Christmas.
Also found on all podcast platforms. Apple, Spotify etc.

Subscribe, get your questions answered and Master the Business of Christmas. 
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Episodes

April 23rd 2026

Episode 1 - How Heather & Lindsay met - and why this podcast exists 

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April 30th 2026

Episode 2 - Taking deposits now & setting up the next season - the money move most decorators miss 

 

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May 7th 2026

Episode 3 - What if I don't have enough people to do the jobs? staffing reality check

 

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May 14th 2026

Episode 4 - The importance of networking year-round - building relationships before you

need them.  

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May 21st 2026

Episode 5 - What makes a holiday decorator look ligit? Branding Basics 

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June 4th 2026

Episode 7 - Certifications, associations & credibility markers - do they actually matter? 

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June 18th 2026

Episode 9 - How to price your decorating services - The full breakdown 

 

Recording Soon  

July 2nd 2026

Episode 11 -When and how to raise your prices - and keep your clients happy  

Recording Soon  

May 28th 2026

Episode 6 - Building a portfolio when you're just starting out - even without paying clients

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June 11th 2026

Episode 8 - Social media for holiday decorators - what to post when 

 

Recording Soon  

June 25 2026

Episode 10 - The real cost of supplies, storage and labor - what to factor in

 

Recording Soon  

July 9th 2026

Episode 12 - Luxury clients -vs- budget clients - which market is right for you? 

 

Recording Soon  

UPCOMING EPISODES

 

Episode 13 - What tools do you actually need to run a holiday decorating business?

Episode 14 - Proposals, contracts & document signing — protect yourself every time

Episode 15 - Automating your follow-up — never let a lead go cold again

Episode 16 - Job tracking & client management — running multiple installs without losing your mind

Episode 17 - When is it time to hire help? Signs you're ready to scale

Episode 18 - Where to find and vet seasonal helpers — what to look for

Episode 19 - Training your team to your standard — without babysitting every job

Episode 20 - Independent contractors vs. employees — what every decorator needs to know

Episode 21 - How do clients actually find a holiday decorator? Your marketing funnel

Episode 22 - The discovery call — how to qualify, pitch, and close in one conversation

Episode 23 - Google Business Profile, reviews & local SEO — being found before December

Episode 24 - Referrals, partnerships & warm leads — building a machine that sells for you

Episode 25 - Your pre-season checklist — what to have locked in before November 1

Episode 26 - Sourcing, ordering & storing inventory — how not to run out of product

Episode 27 - Scheduling strategy — booking jobs in the right order to protect your sanity

Episode 28 - Managing client expectations before the season — communication that prevents drama

Episode 29 - First-season survival guide — what to expect and how to stay calm

Episode 30 - When things go wrong on a job — how to handle it professionally

Episode 31 - Client communication during install week — keeping everyone happy while you hustle

Episode 32 - Up selling during the season — adding value without being pushy

Episode 33 - Add-on services that increase your average job value

Episode 34 - Commercial vs. residential jobs — which is more profitable? Real numbers

Episode 35 - Gift cards, removal services & other income streams you might be leaving behind

Episode 36 - Managing burnout — staying energized for your clients through the end

Episode 37 - Your post-season review — what to measure and why it matters

Episode 38 - Collecting testimonials, photos & reviews — doing it while it's easy

Episode 39 - Re-booking clients for next year — the conversation to have in January

Episode 40 - Financial review — did you actually make money? Reading your numbers honestly

Episode 41 - Continuing education in the holiday industry — what's available and worth it

Episode 42 - Trend forecasting — what styles are coming next season and how to get ahead

Episode 43 - Trade shows, industry events & in-person training — are they worth the investment?

Episode 44 - Expanding your design skills — ribbons, garlands, wreath-making, and beyond

Episode 45 - What does a 6-figure holiday decorating business actually look like?

Episode 46 - Teaching & mentoring others — turning your experience into a second income stream

Episode 47 - Diversifying into other holidays — Thanksgiving, New Year's, Easter, fall decor

Episode 48 - One year in — Heather & Lindsay look back on what they've learned

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