top of page

Holiday Pros Podcast

Master the Business of Christmas









Join Hosts Heather Lundervold and Lindsay Sutherland each week LIVE on Facebook every Thursday 10am MST as they unwrap the business of Christmas.
Also found on all podcast platforms. Apple, Spotify etc.

Subscribe, get your questions answered and Master the Business of Christmas
apple podcast logo.png
spodify logo.png

Episodes

2026 Episodes  

Episode 1 - Published - How Heather & Lindsay met - and why this podcast exists CLICK HERE 

Episode 2 - Published - Taking deposits now & setting up the next season - the money move most decorators miss CLICK HERE 

Episode 3 - Published - What if I don't have enough people to do the jobs? staffing reality check CLICK HERE 

Episode 4 - Published - The importance of networking year-round - building relationships before you need them CLICK HERE

Episode 5 - Published - What makes a holiday decorator look legit? Branding Basics CLICK HERE 

Episode 6 - Published - Building a portfolio when you're just starting out - even without paying clients CLICK HERE 

Episode 7 - Published - Certifications, associations & credibility markers - do they actually matter? CLICK HERE

Episode 8 - Published - Social media for holiday decorators - what to post when CLICK HERE

Episode 9 - Published - How to price your decorating services - The full breakdown CLICK HERE

Episode 10 - Published - The real cost of supplies, storage and labor - what to factor in CLICK HERE

Episode 11 - Published - When and how to raise your prices - and keep your clients happy  

Episode 12 - Published - Luxury clients -vs- budget clients - which market is right for you? 

Episode 13 - Published - What tools do you actually need to run a holiday decorating business?

Episode 14 - Published - Proposals, contracts & document signing, protect yourself every time

Episode 15 - Published - Automating your follow-up, never let a lead go cold again

Episode 16 - Published Job tracking & client management, running multiple installs without losing your mind

Episode 17 - Published - When is it time to hire help? Signs you're ready to scale

Episode 18 - Published - Where to find and vet seasonal helpers, what to look for

Episode 19 - Published - Training your team to your standard, without babysitting every job

Episode 20 - Published  - Can I still make money this late in the season? CLICK HERE TO WATCH

Episode 21 - COMING SOON - How do clients actually find a holiday decorator? Your marketing funnel

Episode 22 - COMING SOON - The discovery call, how to qualify, pitch, and close in one conversation

Episode 23 - COMING SOON - Google Business Profile, reviews & local SEO, being found before December

Episode 24 - COMING SOON - Referrals, partnerships & warm leads, building a machine that sells for you

Episode 25 - COMING SOON - Your pre-season checklist, what to have locked in before November 1

Episode 26 - COMING SOON - Sourcing, ordering & storing inventory, how not to run out of product

Episode 27 - COMING SOON - Scheduling strategy, booking jobs in the right order to protect your sanity

Episode 28 - COMING SOON - Managing client expectations before the season, communication that prevents drama

Episode 29 - COMING SOON - First-season survival guide, what to expect and how to stay calm

Episode 30 - COMING SOON - When things go wrong on a job, how to handle it professionally

Episode 31 - COMING SOON - Client communication during install week, keeping everyone happy while you hustle

Episode 32 - COMING SOON - Up selling during the season, adding value without being pushy

Episode 33 - COMING SOON - Add-on services that increase your average job value

Episode 34 - COMING SOON - Commercial vs. residential jobs, which is more profitable? Real numbers

Episode 35 - COMING SOON - Gift cards, removal services & other income streams you might be leaving behind

Episode 36 - COMING SOON - Managing burnout, staying energized for your clients through the end

Episode 37 - COMING SOON - Your post-season review, what to measure and why it matters

Episode 38 - COMING SOON - Collecting testimonials, photos & reviews, doing it while it's easy

Episode 39 - COMING SOON - Re-booking clients for next year, the conversation to have in January

Episode 40 - COMING SOON - Financial review, did you actually make money? Reading your numbers honestly

Episode 41 - COMING SOON - Continuing education in the holiday industry, what's available and worth it

Episode 42 - COMING SOON - Trend forecasting, what styles are coming next season and how to get ahead

Episode 43 - COMING SOON - Trade shows, industry events & in-person training, are they worth the investment?

Episode 44 - COMING SOON - Expanding your design skills, ribbons, garlands, wreath-making, and beyond

Episode 45 - COMING SOON - What does a 6-figure holiday decorating business actually look like?

Episode 46 - COMING SOON - Teaching & mentoring others, turning your experience into a second income stream

Episode 47 - COMING SOON - Diversifying into other holidays, Thanksgiving, New Year's, Easter, fall decor

Episode 48 - COMING SOON - One year in, Heather & Lindsay look back on what they've learned

bottom of page